Design of the amelies.co.nz website
The project
UX/UI Design of the new amelies.co.nz website:
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Declination of models in desktop and mobile versions
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Presentation of the different services and values of the company
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Adaptation of the look & feel for a luxurious clientele
The tools
My role
UX/UI Designer
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Creation of user journeys (wireframes) and prototyping
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Development of the graphic charter for the website and Visual Design (mockups)
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Mobile-first, and then, creation for the desktop version
January 2022 - April 2022.
Language
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English
The themes
Sale, Services, Makeup, Massage, Luxury, Blog, New Zealand.
The Project's main stages
Creation of user journeys
From the personas defined at the launch of the project, low-fidelity wireframes creation with mobile-first approach for the entire site:
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Navigation
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Homepage
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Services
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Education, company values, and about
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Blog
Particular attention is paid to the fluidity of the user journey, accessibility, and SEO optimization.
Visual design and prototyping
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Prototyping of all interactions
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Graphic identity scale to give a complete visual identity to the website
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UI Design and variation of all pages for the desktop version
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Integration of texts and associated modifications
Particular attention is paid to the accessibility, inclusiveness, and ease of handling mockups for the developer (taking into account the libraries used such as Tailwind CSS ).
The next steps
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User tests and associated modifications
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A second version with new administration features.
Amélie's is a donation project
I value deeply the idea of mutual aid and sorority. In order to play my part, I dedicate one day per week pro-bono and/or to donations for projects with social and environmental impact.
This is the case with Amélie's! A Belgian entrepreneur living in New Zealand, Amélie launched The Cocoon, a luxury space open to all to learn how to use makeup and bring out your natural beauty with local products, respectful of people and the environment.